Kraft Heinz Planning To Use The Metaverse To Solve Its Supply Chain Problems

Kraft Heinz, one of the largest food and beverage companies in the world, wants to use the metaverse to solve its supply chain issues.  The plan is to put Lunchables, Velveeta, and ketchup on the shelves faster and get them into customers’ hands.  Therefore, Kraft Heinz partnered with Microsoft last month to help secure its supply chain by using automation to accelerate operations and replicate the company’s facilities online.

“We’re really committed to supporting our customers in…what we call the industrial metaverse,” Lorraine Bardeen, CTO of Microsoft Industry Solutions told CNN. “This means that Kraft Heinz will be able to put their products…into consumers’ hands faster.”

According to Kraft Heinz’s president of North America Carlos Abrams-Rivera, some of the products were “trapped” in its logistics system during the pandemic as they faced repeated lockdowns.  Carlos Abrams-Rivera also said the “digital twin” model of its supply lines will be beneficial to avoid pandemic-like issues in the future and that it will also be able to automate and speed up the process during rise in the demand.

The digital twins will be “a system that allows us to map the entire factory to see the best flow” said Abrams-Rivera.  A single Kraft factory manufactures a variety of products such as ketchup, sauces and vinegar.  Therefore, digitally mapping out these facilities will assist Kraft identify any error and increase efficiencies.