Women playing “casual game” take them seriously

Four panelists and moderator Wanda Meloni of M2 Insights discuss the women who make games and the women for whom they are made in a panel titled “Growth opportunity: Games by women, for women.”

Several of the female panelists said that their primary demographic is female – in fact, female audiences make up a significant portion of the overall gaming population. The average customer of Legacy Games’ games, according to Ariella Lehrer, are an older women: “These women tend to like games that are single-player – they’re not as social as younger players.” They are interested in mysteries, detective games, the supernatural, and true romance.”

Julia Palatovska, founder and CEO of Dorian, added, “People definitely enjoy collaborative experiences, both on the creation and consumption sides. Women in particular, they like to collaborate around content and connect around great narratives and experiences.”

Gamers are gamers, no matter what 

While these women would not describe themselves as “gamers,” they take their gaming as seriously as any other group. “I think it’s a really exciting, interesting twist to see that people can have a much more dedicated, hardcore behavior when it comes to their gameplay, regardless of what the topics are,” Robin Games founder and CEO Jill Wilson stated during the discussion.

“[Casual game players] don’t challenge themselves in the sense of leaderboards, but they’ll play a hidden-object game and not allow themselves to use any hints,” Lehrer concurred. Instead of contributing in the larger context, they challenge themselves. They’re dedicated players who would never consider themselves to be gamers.”

According to Susan Cummings, CEO of the Petaverse Network and Tiny Rebel Games, the difference between different types of gamers is fading. “We’re continually blurring the lines between what’s a game and what’s a player.”

Hopefully it starts to go away as a distinction between what’s a game, what’s for women, what’s for men.”