Chipotle’s new $200K cryptocurrency giveaway takes the phrase “buy the dip” literally

Chipotle takes the phrase “buy the dip” literally with its new online game. The game gives customers the chance to win more than $200,000 in cryptocurrency.

Chipotle announced on Monday that fans could use their rewards accounts to play its “Buy the Dip” game until July 31. Through the game, the company will give away $45,000 in Bitcoin, $10,000 in Ether, $13,750 in Solana, $14,250 in Avalanche, and $14,250 in Dogecoin. In total, the company is giving away $200,000 worth of cryptocurrency.

Chipotle’s interesting giveaway

As part of a promotion for National Burrito Day in April 2021, the restaurant chain gave away $100,000 in BTC. Chipotle said in June that 98 cryptocurrencies would be accepted as payment at its roughly 3,000 US locations through digital payment service provider Flexa.

As the space evolved, similar crypto giveaways were staged by other significant fast food businesses in the U.S.

Burger King and Robinhood teamed together in November 2021 to offer free BTC, ETH, and DOGE with consumer purchases. In honor of its 31st anniversary, McDonald’s China branch launched a promotion in which guests could win 188 nonfungible tokens, and its American operations subsequently submitted numerous trademark applications indicating an intention to enter the Metaverse.

Following tremendous volatility across the board in the cryptocurrency market, many individuals have been buying Bitcoin dips. As opposed to the end of the campaign, Chipotle claimed it will distribute rewards based on the exchange rate on the day of the award.

In contrast, ProShares recently started providing investment vehicles with exposure to shorting Bitcoin despite several warnings that the crypto winter had arrived.

Chipotle Mexican Grill, Inc. is a well-known American chain of fast-casual restaurants in the United States, the United Kingdom, Canada, Germany, and France, specializing in bowls, tacos, and Mission burritos prepared to order in front of the customer.