Emirates Announced to Launch NFTs and Experiences in the Metaverse

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Emirates, the largest airline in the United Arab Emirates, is planning to launch NFTs and experience in the metaverse for their workers and customers.

According to the statement, Emirates unveiled its plan to build signature brand experiences in the metaverse, alongside both collectible and utility-based NFTs and the first projects are already underway, with launch anticipated in the coming months.

Additionally, its Emirates Pavillion at the Expo 2020 site will be repurposed into a center for innovation and to bring to life the airline’s future-focused projects including those relating to the metaverse, NFTs and Web3.

“Dubai and the UAE are blazing the way in the digital economy, having a clear vision supported by practical policies and regulatory frameworks in areas such as virtual assets, artificial intelligence, and data protection” Chairman and Chief Executive Ahmed bin Saeed Al Maktoum said.  “committing a significant investment in financial and resourcing terms, to develop products and services using advanced technologies that will deliver on revenue, brand experience, and business efficiencies.”