Hyundai Motor runs NFT memberships for new IONIQ 6 EV

In a news statement, Hyundai Motor announced the launch of a non-fungible token (NFT) membership program  for its new electric vehicle (EV), the IONIQ 6. Holders of the NFT program have special access to Web3 content.

Fast facts

  • The IONIQ Citizenship grants bearers access to VIP privileges and premium fashion in the virtual world of Planet Hyundai, which is a part of Naver Z’s Zepeto metaverse, as well as a gift card to Casetify, which they can use to create a unique phone case.
  • The IONIQ Digital Garage, a virtual venue for NFT owners-only activities, will be launched by Hyundai Motor.
  • To commemorate the concept’s unveiling, the automaker airdropped 5,000 works of generative art onto IONIQ 6 last Thursday.
  • According to the car dealer, Hyundai’s IONIQ 5 was the best-selling EV in South Korea from January to May of this year, and its retail EV sales there increased by 179% over the previous year.