Nike’s RTFKT Purchases ‘DotSwoosh’ Ethereum Domain Name 19.72 ETH

RTFKT, a Web3 company owned by Nike, is a digital fashion company mainly focused on creating virtual sneakers and collectible NFTs.  The company purchased Ethereum Name Service (ENS) domain dotswoosh.eth for 19.72 ETH, approximately $39,000. 

The exact reason for Nike’s purchase of DotSwoosh remains unclear.  However, as some people pointed out on Twitter, Nike may be planning to use this domain to publish ENS subdomains in the future.  This fact might be true because ENS subdomains are controlled by the main domain name holder.  

In addition to dotswwosh.eth, RTFKT also owns artifacts.eth, rtfkt.eth, skinvial.eth, drmos.eth, mintvial.eth, dreamos.eth, spacedrip.eth, dripcoin.eth, and m2tekno.eth.

No matter what the plans are for dotswosh.eth, Nike has a record of purchasing and trademarking affiliated names and logos.  Last year, it filed trademarks for Nike, Nikeland, and “Just Do It” for metaverse purposes, as well as Nike’s swoosh logo and “Jumpman” logos.

Additionally, Nike made efforts to squash anyone trying to sell unofficial licensed Web assets.  The beginning of this year, Nike sued StockX, which sold unauthorized Nike sneaker NFTs without permission.