Once Resistant Kanye West Files for NFT and Metaverse Trademarks

In January, rapper, producer, and fashion designer Kanye West posted an Instagram photo of a handwritten note in January that said, “Do not ask me to do a NFT” . Despite his apparent reluctance, he may now have plans to enter the space, based on newly filed trademark applications.

The Chicago native recently filed 17 trademark applications for Yeezus

Kanye West and Web3 Space

Mascotte Holdings Inc, a subsidiary of West, has filed 17 trademark applications with the United States Patent and Trademark Office, citing potential “non-fungible assets” and “metaverse experiences.” One filing, in particular, mentions the possibility of “providing an online marketplace for buyers of crypto and/digital collectibles, currencies, tokens, and assets.”

All of the applications revolve around the use of the YEEZUS brand, which was the name of West’s 2013 album, as well as a lengthy tour. Gerben Intellectual Property trademark attorney Josh Gerben discovered the filings and tweeted about them.

Besides, the applications, which were submitted on May 27, cover a wide range of potential products outside of the cryptocurrency space, including apparel, video games, retail stores, amusement parks, cosmetics, and much more.

The filings only give basic descriptions of potential product offerings, and they don’t go into any depth about the types of NFTs West might explore or the types of metaverse experiences he might offer.

If West does venture into the Web3 realm with NFTs and metaverse experiences, he’ll enter into a crowded field with other well-known rappers. Recently, Snoop Dogg and Steve Aoki have teamed up to launch NFT.