Soccer Player Lionel Messi became the first global ambassador of

Recently, global soccer star Messi signed a three-year deal worth over $20 million with fan token creator 


Lionel Messi will begin his first role in a promotional campaign by for the World Cup in Qatar.  He would be a perfect fit for this promotion because he is one of the best soccer players in the world. is a platform on the Chiliz blockchain.  It has been made for sports and esports fans where users get voting power to influence their favorite clubs and teams by acquiring “fan tokens.”  Because had partnered with over 120 clubs and teams including well-known soccer club FC Barcelona, fan tokens were created which give fans the opportunity to weigh in on choice of their favorite teams.  It also lets fans unlock VIP rewards such as exclusive signed memorabilia or watch a game with one of their team heroes.  

In November 2021, announced being the official partner of the 2021 Ballon D’or which is an annual football award.  Surprisingly, Lionel Messi was able to receive a record seventh Ballon D’or award with 613 points. also achieved partnership with NBA teams, UFC, NHL teams and other sports franchises.  

Messi said in the statement, “Fans deserve to be recognized for their support.  They deserve opportunities to influence the teams they love.”  He also mentioned that he was “proud” to join to enhance the fan experience by creating connections and rewards for fans worldwide.