English Premier League is set to debut into the web3 world as it files for NFT Trademarks

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The English Premier League (EPL) has filed two trademarks in the U.S. for cryptocurrency and non-fungible tokens (NFTs). This is a sign that the most-watched sports league in the world is getting ready to expand its brand into the digital world.

English Premier League
Licensed trademark attorney Mike Kondoudis announced the development

Last week, the trademarks were submitted to the United States Patent and Trademark Office (USPTO). On June 6, licensed trademark attorney Michael Kondoudis tweeted about them.

English Premier League to deep dive with virtual assets

The two filings concern the use of trademarks related to the league in the United States, one focusing on the league’s name and logo of a “lion wearing a crown in three-quarter view,” and the other on a “love cup trophy” embellished with lions on each handle and a crown on top.

Essentially, the scope of these trademark filings is broad, covering the creation and selling of digital assets, virtual apparel, cryptocurrency, and media files validated via NFTs. They also encompass the use of Premier League trademarks in “virtual, augmented, and mixed reality software.”

EPL could expand into other areas like digital trade cards or virtual footwear. According to Kondoudis:

“The Premier League is regularly watched by more than a billion people, so the value attached to the brand is substantial. These filings represent a logical step to protect the brand in today’s economy, including virtual and crypto elements, and tomorrow’s virtual economy in the metaverse.”

The majority of Premier League clubs have agreements with cryptocurrency companies. Socios has negotiated partnerships with Arsenal and Manchester City, while Chelsea has recently signed a sponsorship agreement with cryptocurrency firm WhaleFin.

In general, football clubs and players have used NFTs, fan tokens, and merchandising to increase fan interaction. Through their individual websites, the clubs also provide awards and various fan tokens.

The English Premier League isn’t the only organization that has filed for NFT trademarks. Just recently, Kanye West also filed new NFT and metaverse trademark applications.