Influencers are Supercharging NFT popularity with youth

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Non fungible tokens ( NFT) have been the big buzz since the last year when they broke into the mainstream consciousness. Content creators have really embraced and taken control of their brand and influence to create or promote wildly successful NFT projects.

We saw the diminish of utility as decentralized apps (DApps) have made it much easier for artists to promote and expose themselves to more potential investors.

A recent report by DappRadar shows that the creator economy is over $100 billion with daily trading on NFT marketplaces like OpenSea and LooksRare doing over $100 million in daily volume.

Big Youtube stars and influencers like Logan Paul, PewDiePie, H3H3, and more have created their own or helped promote other projects. Many of the creator’s fanbase is of younger demographic where they see the interest of earning big bucks from engaging or investing in NFT or Play-to-Earn Games from their favorite artist.

NFTs have really launched unknown artists to supers-stars with overnight. In our recent article about Nyla Haynes who is a 13-year-old who became a multi-millionaire with her unique project called “Long Neckies” Read more here.

Even a school project by an Indonesian college student, Sultan Gustaf Al Ghozali (22 years old) who uploaded 1,000 selfies taken over since he was18 years old, have created a meme NFT collection to turn him into a millionaire. There are plenty of studies similar where NFT have benefited individuals.