KPMG enters the Metaverse and invests $30M into Web3 Employee Training

KPMG, one of the Big Four accounting firms in Canada and the United States, has announced the opening of its first base for collaborative metaverse work to support its staff and clients in pursuing development prospects in the digital age.

With a new collaborative center that uses Web3 to link staff, clients, and others, KPMG is embracing the metaverse. The metaverse center is the “signature piece” of the company’s $30 million investment in Web3 experiences this year.

The hub will be focused on education, collaboration, training, events, and workshops, according to a report published on Tuesday by Fortune. Cliff Justice, the U.S. leader of enterprise innovation at KPMG, claims that these activities are already taking place there, but that KPMG plans to hire individuals to build and expand its entity over time. 

The company’s long-term goal is to explore more possible metaverse use cases in industries including health care, consumer goods, retail, media, and financial services.

Laura Newinski, deputy chair and chief operating officer at KPMG in the U.S., states:

“The metaverse is a market opportunity, a way to re-engage talent, and a path to connect people across the globe through a new collaborative experience.”

As part of its innovation strategy, the companies will keep looking into opportunities in the crypto and Web 3.0 industries, as well as co-creating innovative tools and solutions that offer crucial insights, introducing immersive learning and development platforms, hiring talent to contribute knowledge, and navigating the shifting intersection of the physical and digital worlds.