Louis Vuitton NFT game project already has over 2 Million downloads

Louis Vuitton Releases Digital Game for Founder's 200th Birthday | Jing  Daily
Louis, The Game is the journey of discovery and learning about the iconic brand history with opportunities to win NFTs

The famous fashion house Louis Vuitton launched Louis: The Game last year August 2021. The game have the players accompany a virtual character named Vivienne through a virtual world to search and collect exclusive postcards – which are NFTs. 

According to the company, the game has been downloaded more than two million times. It is available for download on the AppStore and Google Play. Currently the game has two levels that players can enjoy. For those who just found out about it recently, the previous level is still available for new players.

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The game’s main focus is for players to assist Vivienne ( the virtual brand avatar of the game) to find 16 pages of a manuscript in the first level. The rest of the game is to collect 200 candles that coincide with the 200th anniversary of Louis Vuitton.

These candles highlights the founding and the history of the iconic brand. Once players reach a certain level in the game would qualify for an entry for the raffle. The raffle will run until 4 August, meaning there is still time for you to secure your tickets.

The first release includes use of seven fantasy location inspired by famous fashion cities in the real world like London and Paris. The latest version has expanded with two new location, challenges and collectible for players to hunt down- including 10 new NFTs where it’s Vivienne in variety of looks.

Ten of the postcards were created in collaboration with Wenew Labs and Mike Winkelmann, fame NFT designer, Beeple, who’s art was sold at Christes’ last March for $69 million.

The company is trying to reach new and younger consumers with a fresh take on launching NFT project. They want to avoid the pervasive behavior of buying hot NFTs and quickly dumping it for a fast cash-out.