Nestle Launching First NFTs in the Middle East and North Africa

Nestle’s first NFTs dropped on OpenSea to celebrate the debut of the TRIX® Breakfast Cereal brand in the Middle East and North Africa (MENA).  The TRIX® Globe NFTs collection includes only two unique NFTs available for bidding from March 18th, 2022 – 09:00 (GMT+4) until May 13th, 2022 – 18:00 (GMT+4).  According to the website, all proceeds will go to the Emirate Red Crescent which is a volunteer humanitarian organization that supports official authorities in times of peace and war located in Abu Dhabi.

“In line with our promise for ‘Better Lives,’ we are proud to launch the first blockchain based initiative in the region aimed towards a humanitarian cause with full proceeds of the TRIX NFTs auction going to the Emirates Red Crescent,” said Emilien Mesquida, Business Executive Officer, Cereal Partners Worldwide, Middle East & North Africa.

“We are excited to announce that TRIX® is the first and only breakfast cereal brand in the world to have launched its own NFT series – showcasing how daring and adaptable our brands are,” said Bahaa Boulmona, Brand Manager Cereal Partners Worldwide, Middle East & North Africa.

An NFT is a digital asset that represents real-world objects like art, music, in-game items, and videos. NFTs are bought and sold online, frequently with cryptocurrency, and are generally encoded with the same underlying software as many cryptos.

TRIX® is a fruity flavoured breakfast cereal offering that is iconic for its six fruity shapes. It’s made with wholegrain and is a source of calcium, zinc, and B vitamins. TRIX® is a heritage breakfast cereal brand that aims to ‘Put the fun back into breakfast.’ The brand’s mascot, ‘The TRIX® Rabbit,’ is an icon in the breakfast cereal world, dating back to the 1950s.

Link to the NFT collection:

Nestle`s official Twitter account post:

Nestle`s official Instagram account post: