PFP NFTs: What Is It And How Are They Taking Over Social Media?

The sudden profile picture (PFP) of Non-Fungible tokens (NFTs) have taken social media by a storm, congregating the many members of the crypto community into one shared space. As their social media presence continues to grow, here’s what you need to know.

A PFP NFT is a digital token or piece of artwork that you might see as a Twitter user’s profile photo. Celebrities and influencers such as Elon Musk, Snoop Dogg, and Madonna are all seen with a Bored Ape Yacht Club NFT as their PFP showcasing their rare and highly valuable digital artwork. 

Other social media platforms such as Instagram are going as far as adapting their platforms to allow users and NFT holders to display their verified PFP NFT on their page. 

PFP NFTs fall under the intersection of collectibles and generative art. As a collectible, there are 10s of thousands varying in value and art, similar to trading cards. PFPs are also generative as they are created using a plug-and-play method where users can load a variety of traits into a machine algorithm and produce thousands of pieces that have similar traits, but never making one that is identical to another, ensuring that each piece is one of its kind. 

This method has allowed countless artists and developers to launch their own unique collection of NFT projects over the years creating a saturated community of a diverse number of collectibles. Here are some of the most well-known projects we’ve seen take over the NFT art community: 


One of the OG

New to the NFT scene or not, if there’s one collectible that you need to know about, it’s CryptoPunks. With a unique collection of 10,000 NFTs, CryptoPunk is arguably the most groundbreaking influential star of all NFT collectibles. 

CryptoPunks first launched in 2017 by studio Larva Labs featuring humans, apes, zombies and much more. They were the first to be minted on the Ethereum Blockchain and have pioneered the idea of the generative NFT art we know today. 

Bored Ape Yacht Club (BAYC)

If you haven’t heard or seen of Bored Ape Yacht Club (BAYC), you’ve definitely been living under a rock. Creators of Bored Ape Yacht Club, Yuga Labs elevated the entire concept of PFP NFTs, becoming one of the most prominent brands in the NFT space. With a collection of 10,000 apes, BAYC has garnered the attention of becoming one of the most beloved and embraced projects of all time. 

Since their launch in April of 2021, Bored Ape Yacht Club has generated more than $1 billion in total sales with their current starting price (floor price) at around 144 ETH ($307,801).


Doodles Collection

Since their launch in October of 2021, this cute and colorful collection of line-drawn characters sweeps the marketfloor as it quickly climbs up the ranking system making this collection one of the most popular projects of the year. Doodles follow in the footsteps of generative art creating a mix and match of 10,000 NFT art featuring humans, animals, apes, pickles and much more. 

To value the exclusivity of their members and art, they closed their Discord right as their member count reached 1,000 a month before the project went live for minting. This decision garnered heaps of backlash as whitelist access to members became competitive but have since improved and soon became widely loved. 


Azuki has been riding the highs and lows for the last couple of months.

To all the anime lovers, this ones for you! Launched in January of 2022, Azuki quickly became the hot topic of the NFT community featuring 10,000 NFTs depicting the anime styled art. Designed by Chiru Labs, Azuki aka “Skaters of the internet”, surpassed $500 million in sales volume reaching its 10 highest sales range between $353,000 and $1.4 million early in March of 2022. This generative NFT art was the first of its kind to produce an anime-themed art and was labeled as one of the fastest-growing projects in the NFT space.

However, prices have plummeted since the recent announcement of Azuki NFT founder admitting to abandoning his 3 previous projects, into what they now call Death of Azuki. Despite the short lived excitement, Azuki’s numbers have been reported to slowly recover.


Clone X NFT designed by Muakami

Created by RTFKT & multimedia artist Takashi Murakami, Clone X features 20,000 NFTs creating the first NFT avatar set you can take with you wherever you go. As seen as one of the most eagerly anticipated projects to be released during its time, CloneX has kept the NFT community hooked with its multiple Nike collaborations. 

With its unique style of 3D art and its continuous real-world and virtual expansions, CloneX remains as one of the most remembered and influential projects of the NFT space. 

0N1 Force

During its 2021 August release, 0N1 Force threw the NFT community into a state of craze as its collection of 7,777 NFT art sold out within 5 minutes. 0N1 Force art and story embodies the strength, style, and spirit of its interconnectedness within its community and continues to elevate its style in both the virtual and real world. 

Since its launch, 0N1 Force has faced a tanking in numbers but nonetheless continues to leave an impact on its members and fellow producers.